From Sash Boutique to The West Wind Co.
It's been 11 months since I took over Sash -- I've loved every minute of it! But, its never 100% felt like it was my -- in order for me to achieve that feeling of ownership i felt a name change was needed, and so, The West Wind Co. was born!
I've always felt a strong connection to nature, to the bay that we live on. Its become a lifestyle for us - no matter the weather, we find ourselves emerged in nature everyday.
The West Wind Co. comes from my love for Georgian Bay, the forests that surrounds it, and our families love for art. West Wind is a painting by Tom Thomson of the iconic wind swept pines of Georgian Bay.
To me the West Wind is about being true to yourself, Its about slowing life down, choosing quality and sustainability over all else -- I'm hoping that through the platform of The West Wind Co. i can make slow fashion, sustainable fashion and quality more available -- and to perhaps educate you on why spending a little more upfront saves you in the long run!